Growing Agencies

Saving Agencies Money


My role is to create efficiencies and optimise output.

I create savings for agencies by auditing the effectiveness of business operations against key KPIs for people, products, and processes.


Commercial Advice

1. Audit the 'leaky bucket' syndrome and recommend how to avoid losing money. Whether it's inaccuracies in SOW, bad planning, or simply not being held to account, this can be avoided & I provide the agency with the necessary tools and solutions.

2. Review client profitability against; team efficiencies & staffing (utilisation), pitch costs, processes & planning of work, scoping, remuneration models against client budgets.

Business Ops

3. Agency Transformation - Restructuring and realigning operations to fix and unlock the profitability of all business practices

4. Review agency structure against the needs of current and future clients.


Most agency consultants focus on new business by looking at pitch tools, sales tools, and the pitch process. I believe that a more investigative approach is required to discover the insights that will unlock the greatest growth.


Growth Planning

5. Assess the roles and responsibilities of team members and how these can be clarified to enable high-performance.

6. Cross-agency opportunities - ways of working, how to identify and convert opportunities

7. Embedding 'growth is good' & accountability culture agency-wide 

8. Client relationship audit

9. Account planning

10. Agency positioning and credentials

11. Capability audit and bespoke L&D programmes

12. Pitch doctor

Examples of capability training, templates, and processes


  • Training to build capabilities in commercial accountability & transparency

  • Training on how to properly leverage the skills of agency FD's and COO's to effectively negotiate and secure the most profitable remuneration agreement

  • Client servicing best practice to become a valued and trusted partner and retain clients

  • Effective internal processes to maximise productivity and outputs

  • Creating a culture of “growth is good” to increase organic growth opportunities and incremental revenue

  • Improve Client Services' understanding of the value of both the creative output and creative process required in order to deliver great creative work

  • All delivering transformations to agency models, infrastructure, profit, products, and capability