Core Focus Areas:

1. Commercial Acumen and Profitability
Equip your teams with the confidence and skills to protect margin, price effectively, and negotiate fair value.

• Strengthening commercial mindset across Client Services

• Avoiding scope creep and recovering lost revenue

• Working with FDs and COOs to improve remuneration models

2. Account Leadership and Growth
Move from reactive servicing to strategic partnership.

• Building client trust and becoming indispensable

• Spotting organic growth opportunities and converting the

• Leading conversations that deepen relationships and drive retention

3. Creative Value and Delivery
Ensure account teams understand what great work requires — and how to protect it.

• Navigating the creative process with clarity and purpose

• Bridging the gap between client needs and creative ambition

• Championing ideas while managing expectations

4. Culture and Capability Building
Create an environment where growth is expected, not optional.

• Embedding a “growth is good” mindset across the agency

• Supporting emerging leaders with line management, delegation, and feedback skills

• Building resilience, curiosity, and long-term confidence