For Agencies
Solving what’s too complex to delegate and too important to ignore.
Between 30 and 150 people, growth gets harder before it gets easier. The agency is busy, clients are happy, but the profit isn't where it needs to be and too much still depends on a handful of people at the top. Where it breaks down is at two levels: how the business is being run, and how well the people closest to clients are leading those relationships.
The two are more connected than most leaders realise, and that is where I work.
Protecting and Improving Profit Margin
How The Business Runs
Operating model audit against KPIs for people, product, and process.
Restructuring and realignment to fix and unlock profitability.
Review agency structure against the needs of current and future clients.
Protecting & Improving Margins
Profit margin is quietly lost through scope, resourcing, pitching, and pricing. This work finds where it is happening and fixes it before it compounds.
Client profitability review: team efficiencies, utilisation, scoping, and remuneration models against client budgets.
Operating model audit against KPIs for people, product, and process.
Restructuring and realignment to fix and unlock profitability across business practices.
Building Capability
Identify capability gaps against the needs of current and future clients.
Develop capability training, templates, and processes.
Account leadership development to build commercial confidence across the team.
Building Confidence, Capability, and Commercial Growth
Organic Growth
Organic growth is the highest-margin opportunity most agencies are systematically underusing. The work assesses account health, commercial capability, and relationship depth, then creates the conditions for account teams to identify and convert growth rather than wait to be briefed
Account planning to unlock the value of key clients
Client relationship audit: retention risk, growth opportunities, and areas requiring attention
Cross-agency opportunity mapping and ways of working
Capability training, templates, and processes to build organic growth as a repeatable discipline
New Business
Embed 'growth is good' & accountability culture agency-wide.
Improve conversion via
Agency Proposition.
Agency Brand.
Pitch Doctor.
Pitch Lead.
Growth Strategy - to provide focus and alignment on priorities to reach the agency’s financial targets.
Prospecting strategy - to create a laser focus on key prospects to identify quality leads and a clear value proposition.
Talent
Bespoke L&D programmes.
1:1 Mentoring.
The Grapevine - Talent search and selection service.
